Hi all, I’m right now reading the book Daring Greatly by Brené Brown. The subtitle is “How the courage to be vulnerable transforms the way we live, love, parent and lead.” It’s fascinating stuff, and it has made me realise what is happening in the world right now. People are no longer looking for the “corporate” websites, where the text is like reading an annual report and without revealing anything about the people behind the company itself.
A new way of daring to be authentic is on the rise, and I only have to go to my own statistics to prove it. The minute I started to share my own stories and experiences I had a MASSIVE increase in readers! People want to know who you are and if you have what it takes to guide them thought whatever issue you need help with, be it coaching, medical assistance, web design or legal assistance. If you are about to take your PADI Scuba Diving certificate, you would WANT to know that the instructor has some experience to guide you in case something would happen under water, as your life might depend on it. So what problem or issue is it that you can guide your potential client or partner through? And how would you describe that on your website? Are you putting your story out there or are you using the corporate language to attract clients? What works for you? What would “people” say if you were more personal and authentic in presenting your business?
Those questions are some of which I’m currently working on myself and I would love to hear your input on the topic!